New Majority and Advertising Industry: Relevance is key business imperative
What Advertisers, Marketers and Communicators Need to Know to Address The New Majority
The fluidity of change and the democratization of content have placed many consumers in the drivers’ seats of a massive shift in the way information is consumed. New Majority consumers have also changed the landscape of every part of America, requiring the advertising, marketing and communications industries to look at themselves with an eye towards remaining nimble and relevant. How have these industries changed? What is working? And what is in store for the future?
Moderator: Bill Imada
Marc Strachan, Chiqui Cartagena, LiliGil Valletta, Arun Kumar, Shay Fu