Panel A1: New Majority’s social identity, political power, and economic purchasing power
Corporate diversity strategies no longer focus on counting the numbers of people from underrepresented populations who join employee ranks. They now recognize the positive correlation of a diverse workforce with creativity, innovation and overall success. To build on this new awareness, the concept of the New Majority is a tool to empower individuals and communities through collective recognition of their presence as a valuable, and inevitable, driver of social and economic change. The New Majority will increase the visibility, participation and integration of diverse communities in the economy, and in leadership roles.