Arun Kumar

chief data and marketing technology officer, IPG

Arun Kumar

chief data and marketing technology officer, IPG

Biography

Arun continues to lead the industry in transforming the digital landscape, leveraging data and analytics to give both IPG Mediabrands and the Interpublic Group an edge over our competitors. To sustain our success in the space, and push the boundaries across our capabilities, Arun was appointed IPG Mediabrands’ first-ever Chief Data & Marketing Technology Officer in March 2017, overseeing Mediabrands Insights and technologies divisions. Additionally, Arun operates as Cadreon’s Global President, pushing data-drive marketing culture via the ad tech agency’s suite of proprietary tools and platforms.

All session by Arun Kumar

New Majority and Advertising Industry: Relevance is key business imperative

13:30 – 14:30
JPMorgan Chase & Co. Conference Center