Bill Imada is founder, chairman and chief collaboration officer of IW Group, a minority-owned and operated advertising agency focusing on the growing multicultural markets. For more than 20 years, Mr. Imada has represented some of the top companies in the U.S., including American Airlines, Bank of the West, Comcast Corporation, Godiva Chocolatier, Pacific Gas and Electric Company, Southern California Edison, Walmart Stores, Walt Disney Imagineering, Warner Bros. Pictures, Verizon Wireless and many others. His areas of expertise include multicultural communications, marketing, advertising, strategic public relations, cross-cultural training and crisis management.
Mr. Imada is very active in the Asian-American community and serves on several nonprofit boards, including California Asian Pacific Chamber of Commerce, Coalition of Asian Pacifics in Entertainment, Advertising Educational Foundation and Center for Asian American Media. He also co-founded the Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship. Additionally, he serves in an advisory role to many organizations such as Leadership Education for Asian Pacifics, Asian Real Estate Association of America, Asian and Pacific Islander American Scholarship Fund, Ascend, National Association of Asian American Professionals, Racing Toward Diversity magazine, Kizuna, Japanese American Citizens League and OCA National.
Mr. Imada is a member of President Obama’s Advisory Commission on Asian American and Pacific Islanders. He has an interest in mentoring young entrepreneurs andhas invested in several start-up companies focusing on real estate, crowd-funding and music. Several years ago, Mr. Imada sold 49 percent of his company to True North (now Interpublic Group).
Mr. Imada has a bachelor’s degree in business administration and is a graduate of the Coro Foundation’s leadership training program in public affairs. He is also a graduate of the AMBEP Program at the Tuck School of Business.