Noel Shu

Founder and CEO of Un Joyau Majestueux

Noel Shu

Founder and CEO of Un Joyau Majestueux

Biography

Noel Shu, celebrity tastemaker and wine expert is no ordinary entrepreneur.  This yet to turn 30 self-made millionaire has accomplished more in business than many do in an entire lifetime, already boasting a client roster that includes billionaires, celebrities and royal families.

Today, Shu brings his wealth of expertise and impeccable panache to the global luxury goods market where he spearheads ultra-super-premium products such as the finest champagne, wine and spirits as well as extraordinary multi-million dollar jewelry and timepieces of unparalleled quality—all targeted to discerning consumers on both sides of the Pacific, including China’s elite, who demand the absolute best in taste and quality.

Aside from having served as a managing partner at the extolled beverage agency Prodiguer Brands (perhaps best known for selling the most expensive single bottle of Champagne in the world, Goût de Diamants, for a staggering $1.8 million)Shu’s own company, Un Joyau Majestueux, recently launched its own new wine brand, Majestic Ruby. This exciting new expression made its world debut at the 2017 Daytime Emmy Awards as Official Wine Partner where it was reportedly celebrated by an array of Hollywood A-listers.      

Further demonstrating his prowess in the world of fine wine, Shu is also a lauded sommelier and one of the world’s leading experts on Chinese wine culture. In fact, he authored the book, “China Through a Glass of Wine,” which offers a fascinating examination of China’s burgeoning wine industry from an insider’s perspective. From China’s rich cultural history to its political climate, this title takes readers on a captivating journey through the country’s viticultural victories and hopes for the future.

All session by Noel Shu

Millennial Perspectives on Identity – Intersectionality and Convergence

15:15 – 16:30
JPMorgan Chase & Co. Conference Center