Shay Fu

Managing Director, North America at Craft

Shay Fu

Managing Director, North America at Craft

Biography

Shay currently oversees production operations, new business and client relations in the U.S. and Canada as Managing Director across Craft’s North America network.

As one of the industry’s largest global production networks, Shay and her team work closely with clients to develop onshore, nearshore and offshore workflow models to help achieve production savings while ensuring high-equality delivery with global brands. Craft’s network of more than 1,000 full-time employees in 120 countries includes a significant presence in low-cost markets and a comprehensive transcreation offering to ensure local market relevance. 

Prior to joining McCann Worldgroup, Shay spent 10 years at Saatchi & Saatchi before forming her own consulting company to provide services to Lehman Brothers, Neuberger Berman, JWT and several boutique agencies. In addition to joining RAPP to lead its Creative Services and Talent Operations in 2009, she co-founded Creativeinterns.com to help connect new and emerging talent from across the globe with growing businesses and startups.

Shay was born in Hainan Island, China and raised in Brooklyn, New York.  She graduated from the School of Visual Arts with a BFA in Computer Art. Her focus was in Interactive Design, Motion Graphics and Animation.

All session by Shay Fu

New Majority and Advertising Industry: Relevance is key business imperative

13:30 – 14:30
JPMorgan Chase & Co. Conference Center