Deanna Archuleta

Owner at Archuleta and Associates

Deanna Archuleta

Owner at Archuleta and Associates


Deanna Archuleta is a 12th-generation Northern New Mexican who has committed her adult life to serving her community. From PTA president to Bernalillo County Commissioner to her appointment at the Department of the Interior, Deanna is a problem solver who makes a difference in people’s lives and communities. Deanna takes to heart the advice her abuelo gave her as a child: “If you don’t like how things are being run, get in there and change it!”

And that’s just what Deanna has done. She was elected to a seat on the Bernalillo County Commission in 2004, which she held for five years, including serving as chair. She built strategic partnerships that brought resources and jobs into the county and strengthened the economy.She focused on economic development, health care, safety and quality-of-life initiatives.

As Senior Advisor to Secretary of the Interior Ken Salazar, Deanna worked with Cultural and Historic Preservation with an emphasis on Latino Heritage. She was also the Deputy Assistant Secretary for Water and Science in the Department of the Interior, where she oversaw the Bureau of Reclamation and the U.S. Geological Survey.

When she returned to Albuquerque from Washington, D.C. to open a business, Deanna was troubled by what she saw happening in her beloved city. Business owners struggle with complex business registration processes and archaic planning process. Many Albuquerque families face severe economic hardships, and good jobs are in short supply. Neighborhoods and streets don’t feel safe, and government agencies are working in silos.

That’s why Deanna is once again jumping in to help build and strengthen her community. She understands how local government can best support entrepreneurs and small businesses to bring about rapid growth, revitalize our economy and create jobs. She knows how to foster partnerships among local government, law enforcement, private business, public service agencies and the judiciary so that they work together to address the needs of the whole community. And she can help our city find new, innovative ways of dealing with crime to keep neighborhoods safe and to encourage businesses to open their doors.

Deanna received a Master’s Degree in Sociology from the University of New Mexico in 2000. She received Bachelor of Arts degrees in Sociology and Communications from the University of Washington in Seattle in 1997.

Deanna and her husband, Dr. Tom Rothfeld, are the proud parents of four adult sons. They have a 14-year-old rescue dog named Einstein and live in the Los Griegos neighborhood of Albuquerque.

All session by Deanna Archuleta

Panel C1: New Majority Women in Executive Leadership

9:15 am – 10:30 am
San Polo General Session