JuE Wong, Global CEO of Moroccanoil has a robust track record of propelling emerging brands to the mainstream while globalizing established brands in the USA and internationally, working with such brands as Cargill Inc., PepsiCo, Dial Corp., Murad Inc., NV Perricone MD Ltd., ZO Skin Health by Dr. Obagi, Astral Health and Beauty, and StriVectin. Most recently, Wong served as President at Elizabeth Arden where she was one of the 3 key participants in the sale to Revlon.
Wong’s unconventional business background from Commodities Trading, where she led a $2.5 billion trading portfolio with trading reports spanning global time zones and working with diverse cultures, to working with a start-up right at the beginning of the economic collapse in 2008, are key contributing factors and testament to her success.
A proven global senior executive with experience and exposure in four continents and seven countries, Wong is considered as one of the ‘go-to’ progressive executives in driving intrinsic change to increase portfolio value through both traditional and emerging channels and mediums of commerce. Her latest success is captured in the Glossy Award for Best in Show and the most watched YouTube beauty video in May 2017, “From the desk of Liz Arden”. This video generated 90 million global views and $1.6 million in revenue with a $354,000 in total investment.
Originally from Singapore, JuE is an Honors graduate of The Australian National University where she was recognized with the International Alumnus Award of the Year in 2014. She was an exchange scholar at UCLA. In 2004, she was a Wall Street Journal nominee for the prestigious publication’s “Top 50 Women to Watch.” In 2016, she was the Keyonote for The Economist in Singapore. In 2017 she keynote for the Asian Americans Business Development Center (AABDC) in their annual awards dinner. In 2015 she was The Stevie Award winner for Female Executive of the Year. In 2012 she was the Top 3 Finalists of the Ernst and Young Entrepreneur of the Year, an Honoree of WWAAC (Who’s Who in the Asian American Communities), and recognised by The Little Pink Book as the Top 10 Women in Business.
JuE serves on the Boards of the NY Chapter of the YMCA and CEW. She is also a member of C200 and Women’s Forum of NY where membership is by invitation only.