Larry Woodard is a highly regarded advertising industry executive with over 30 years of agency experience. He has consistently led his agencies down the path of innovation on behalf of their clients.
Larry has created advertising for a long list of clients including Comcast, General Motors, Motorola, Heineken, Sprint, Western Union, GlaxoSmithKline, Mars Incorporated and others. He is a two-time winner of the O’Toole Award for Advertising Agency of the Year, winner of the Gold Effie for advertising effectiveness and the industry’s most prestigious award, The Cannes Gold Lion for the Oprah Car Giveaway.
He founded Graham Stanley Advertising in 2010 to create a world class agency combining traditional advertising services seamlessly with digital, social and mobile media.
Woodard was born in Casablanca, Morocco and has lived in Germany and Italy, he is a cultural anthropologist and well-known for his unique perspectives and innovative ideas.
He is frequently published in Industry trade publications, and a long-time contributor to ABCnews.com. he is a co-author of: Inside The Minds: Advertising as a Branding Tool. He has served as Chair of the 4A’s NY Council. He has served on the Board of Visitors and as a founding Advisory Council member of the David B. Falk College of Sport and Human Dynamics of Syracuse University. He has served as a founding Board Member of the High School for Innovation in Advertising and Media, the nation’s first charter school for the advertising profession. He has served on a regional board of the YMCA. He is currently a director on the corporate board of International Speedway Corporation (NASDAQ: ISCA). He also serves on the board of the V Foundation for Cancer Research.